Hipster marketing ploy

Look Caleb and Chloe, if you buy some shitty Irish whiskey (i.e. NOT Jameson) and share it with your newfound urban compadres, they will accept you, and not shun you for your 110lb skinny jean wearing, Whole Foods shopping, rent-rasing, artisan coffee drinking gentrifying ways!!!!!!

Hey Bushmills: FUCK YOU

you filthy fucking beasts. you whores. you disgusting pigs.

Your whiskey was never really good, and now you just prove the pure filth of your product by desperately reaching out with ads proclaiming an alliance can be made between Lil Ole Josh&Molly Urban Pioneer and the true inhabitants of the American inner city. Rot in hell, you piece of shit scumbags